Digital Marketing Calculators

Compute CTR, CPC, CPM, ROI, and ROAS metrics to measure and optimize your advertising and SEO performance.

Total Clicks

Total Impressions

Click-Through Rate (CTR)

3.60%

Formula: (Clicks / Impressions) × 100

Total Ad Spend / Cost ($)

Total Clicks Received

Cost Per Click (CPC)

$0.70

Formula: Total Cost / Total Clicks

Total Revenue ($)

Total Investment / Cost ($)

Return on Investment (ROI)

+233.33%

Net Profit: $3,500.00

Formula: ((Revenue - Cost) / Cost) × 100

Ad Revenue ($)

Ad Spend ($)

Return on Ad Spend (ROAS)

4.20x (420%)

Formula: Revenue / Ad Spend

Total Campaign Cost ($)

Total Impressions

Cost Per Mille (CPM)

$5.00

Formula: (Cost / Impressions) × 1000