UTM Builder

Create trackable campaign URLs with RankCraft’s UTM Builder. Add UTM parameters to your URLs and make it easier to identify where your website traffic and campaign visits are coming from. Whether you are running social media campaigns, email marketing, paid ads, influencer promotions, or other digital marketing activities, our UTM generator helps you create organized tracking URLs quickly.

✨ Quick Presets:
Referrer (e.g. google, mailchimp)
Marketing medium (e.g. cpc, email)
Product, promo code, or slogan
Identify paid search keywords
Differentiate A/B test links

Generated Trackable Campaign URL

Campaign QR Code Preview: Campaign QR Code Scan with any mobile camera to test tracking
Campaign Tracking

Free UTM Generator for Campaign Tracking

Build campaign URLs without manually creating UTM parameters. Enter your website URL and campaign information, and RankCraft generates a structured tracking link for you.

Use UTM parameters to organize your campaign data and better understand the performance of different traffic sources.

Analytics Integration

Google UTM Generator

Looking for a Google UTM generator to create campaign tracking URLs? RankCraft provides a simple way to build UTM-tagged links that can be used with your website analytics and campaign reporting workflows.

Create your URL, add the relevant campaign parameters, and generate the final tracking link ready to use.

UTM Tracking Made Simple

UTM tracking helps marketers identify the source, medium, campaign, and other campaign information associated with a website visit.

utm_source

UTM Source

Identifies where your traffic originates (e.g. google, facebook, newsletter).

utm_medium

UTM Medium

Identifies the marketing channel (e.g. cpc, email, social, referral).

utm_campaign

UTM Campaign

Identifies the specific promotional campaign or product launch.

utm_term

UTM Term

Useful for tracking paid search keywords and search terms.

utm_content

UTM Content

Helps differentiate ads, CTA buttons, or links within the same campaign.

💡 Pro-Tip: Using consistent UTM naming conventions can make campaign reporting easier, more accurate, and properly organized in Google Analytics 4.
Automated Builder

UTM Code Generator

Our UTM code generator helps you create campaign parameters without manually constructing a long URL.

Instead of repeatedly adding parameters yourself, enter the required campaign details and let the tool generate the tracking URL automatically.

Analytics Fundamentals

What Is a UTM Tag?

A UTM tag is a tracking parameter added to a URL to provide additional information about the traffic generated by a campaign.

For example, you can use UTM tags to distinguish traffic from different:

  • ✓ Social media platforms
  • ✓ Email campaigns
  • ✓ Paid advertising campaigns
  • ✓ Marketing promotions
  • ✓ Influencer campaigns
  • ✓ Website placements
  • ✓ Content campaigns

Why Use RankCraft UTM Builder?

Streamline your digital marketing workflow with error-free campaign URLs.

✓
Create UTM tracking links quickly
✓
Generate campaign URLs without manual formatting
✓
Track different marketing sources
✓
Organize campaign data consistently
✓
Create URLs for social, email, paid, and content campaigns
✓
Reduce errors when adding UTM parameters
✓
Simple and easy-to-use interface with instant QR code preview

Build Your UTM Tracking URL

Make your campaign tracking process easier with RankCraft's UTM Builder. Add your campaign information, generate your UTM-tagged URL, and use it across your marketing campaigns.

Create your UTM tracking link with RankCraft and keep your campaign URLs organized.

Start Building Tracking URL

Frequently Asked Questions

No. When your canonical tag points to the clean base URL (which all RankCraft pages do), Google Search bot consolidates ranking signals and ignores UTM tracking query parameters.

For Google Analytics to reliably categorize a campaign, utm_source, utm_medium, and utm_campaign should always be provided.

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